Product story · Untangle

Why I built Untangle

2026-07-13
6 min read
Abhilash — MakeLabs

I made an email address in 2018 for a coding bootcamp application. It was meant to be disposable — I already had a personal address, this was just for one form. Eight years later, that "disposable" address is the one every bank alert, every food delivery app, every SaaS free trial I forgot to cancel, and every "we miss you, here's 20% off" email still lands in. It became my real inbox by accident, the way these things tend to happen.

Last year I actually tried to clean it up. Not the lazy version where you unsubscribe from the five newsletters you remember signing up for — I wanted to know, properly, who has this address. Gmail's search bar is fine if you already know what you're looking for, but it has no view that answers the actual question: here is every company that has ever emailed me, ranked by how often. You either scroll through eight years of mail by hand, or you give up and accept the clutter.

The part that stopped me

So I looked for a tool that does this properly. Most inbox-cleanup tools work the same way: you sign in with Google, they ask for OAuth access to your Gmail account, and in exchange you get an unsubscribe dashboard. Some of those permission requests are scoped reasonably. A lot of them ask for far more than "read your inbox" — full account access, sometimes send-as permission, held indefinitely on someone else's server.

That felt backwards for what these tools are supposedly for. You're trying to reduce how many companies have a foothold in your digital life, and step one is handing a new company standing access to your entire inbox, permanently, so it can watch for unsubscribe links. I didn't want to build something that asked people to make that trade.

The requirement I set before writing anything: whatever I build should never need my Gmail password, an OAuth grant, or a live connection to my account. If it can't work without that, I don't want to ship it.

Takeout instead of login

The alternative was already sitting inside Google: Takeout. You can export your own Gmail as a .zip file — mbox format, your full mail history, generated by Google itself, delivered straight to you with no third party in the loop. Untangle reads that export file entirely in your browser. Nothing gets uploaded to a server, nothing gets stored, and the tool never touches your live account at all.

The honest trade-off is that this adds a step. Instead of clicking "Sign in with Google" and getting instant results, you export your mail first, which takes Google a few minutes for most inboxes (longer if yours is huge), then upload the resulting file. It's slower than a one-click login by design. I'd rather ask for two extra minutes of waiting than for access I don't need.

Once the file is in, Untangle parses every sender out of your mail history, counts how many emails each one sent you, and groups them — newsletters, business and transactional senders, personal contacts — and pulls the actual unsubscribe link out of the email headers where one exists, so clicking it does something real instead of routing you through another tracking redirect.

What it looked like on my own inbox

I ran the first working version against that same 2018 address. Eight years of mail turned into this:

My scan · 214 services, 8 years of mail
Newsletters
96
Business
74
Personal
44
214 distinct services had emailed that address. LinkedIn alone accounted for 1,284 messages — more than the next four senders combined. I had genuinely forgotten I still had an account there under that email.

Seeing the number 214 in one place did more to motivate an actual cleanup than any "declutter your inbox" advice ever had. It's not that I didn't know I had subscriptions — it's that I had no idea the count was that high, or that a single forgotten LinkedIn account was responsible for six times the volume of the newsletters I was mad about.

What's free and what isn't

Scanning your export and seeing your top 10 senders is free — no account, no card, no catch. If you want the complete list and a CSV export to work from, Pro is a one-time payment of ₹1,299. Not a subscription. Same philosophy as everything else I've built: you pay once for a tool you'll use in short, occasional bursts, not a monthly fee for something you'll open twice a year.

What it isn't, yet

Untangle only reads Gmail exports right now — no Outlook, no Yahoo, no other provider, because the categorization logic is tuned specifically to how Gmail structures its Takeout output. If your inbox is enormous, Google's export can genuinely take a while to generate, and that's outside my control. And it won't close accounts for you — it gets you the real unsubscribe link and tells you clearly what's sending you mail; the clicking is still yours to do.

That last part is intentional. I don't want a tool that quietly acts on your behalf inside accounts you never explicitly reviewed. Untangle's job is to make the invisible list visible. What you do with that list is still up to you.

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